How to add a tagline in the header?

dan1 · August 20, 2017 at 7:49 AM

How do I add a tagline/site description in the header? Below the logo.

**Alexander Ebert** · September 5, 2017 at 10:02 AM Official Post

If you want to display some text, you could just include it in the logo itself. What do you want to accomplish in the end?

dan1 · September 5, 2017 at 10:16 AM

I understand it's good for SEO.

**Alexander Ebert** · September 5, 2017 at 10:43 AM Official Post

Quote from dan1

I understand it's good for SEO.

Having the same piece of text on all pages pretty much is not, because it is repetitive and contributes zero value to the individual page.

dan1 · September 5, 2017 at 11:06 AM

Some sources disagree. Just the first result from a google search

http://wpcookhouse.com/tagline-seo/.

Quote

Your main tagline #2 in your header (or below your header on your homepage, as in my example) is treated by search engines as a key element.

In some cases it includes a link to your homepage, or it might have an html h tag (e.g. h1..h3). In both cases, this will make this headline way more important for search engines that usual text.

By the way, this tagline is what most of your readers will actually see and read on your site first. So you really want to put here something that is appealing, catches people’s attention, and clarifies in an instant where the visitor has just landed.

It's just the way I've always done it and I get good rankings. Of course I can't isolate the tagline as being directly responsible. But it certainly doesn't hurt. So how do I insert a tagline in the header please?

Barungar · September 5, 2017 at 11:24 AM

Well that advice seems to be so valid, that even the site publishing the advice does not follow it's own advice. I've checked there is no tag line on the site propagating the tagline.

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